The Great “Hurry Up and Wait”

Posted by in Blog, Zubatto Syndicate

It’s been a couple of weeks now since I digitally released the new Zubatto Syndicate record. I hope everyone has been enjoying the music, and I sincerely appreciate those who have been working to get the word out on our behalf. If you haven’t gotten a chance to check it out yet, you can hear it (and download it, and pre-order CDs and LPs) at Sales have been steady and we still need as many folks to pre-order it as we can get, in order to fund the last step of the project, including production and publicity. So please buy a copy if you’ve been waiting.

As I wrote about a while back, I’ve been trying to get a handle on how to deal with the release of a record in this new glorious, digital future. One result was the early digital release on Bandcamp. This was motivated mainly by my desire to have the music finally heard by those who have already done so much to support the project. The secondary goal was to raise some money for making the physical media and for promotional needs, including a release party show in the near future.

The next step is to get the music heard beyond my small core audience – by the press (both traditional and “new media”), by radio and by listeners who don’t know that Zubatto exists. After a great deal of research and extended discussions with some people who know about this stuff, I’ve decided to seek some help with this, in the form of a traditional PR firm. In short, I’ve worked too hard on this record and believe too much in the material to leave it to the amateurs (me). So the plan is to do a very traditional album launch at some point in the not-so-distant future. Probably May.

In the meantime, this has left a bit of project vacuum as I try to slow the Boscology promo machine down from 25mph to 5mph or so (ir’s more of a promo bicycle).  I will most likely continue to flog the digital record and Bandcamp a bit on my own, but I’ll be saving up the big stuff for the official street date, and for the release show.

That’s not to say there isn’t plenty going on in the interim. I’m working on a new small group, to support my goal of getting out and playing more often in 2011. There’s also the Secret Project, which now has a big stack of written music and will be shifting into high gear in  a few weeks. I’m also working on an arrangement for the Seattle Jazz Composers Ensemble’s upcoming concert featuring music from classic Nintendo games and new piece for the vocal ensemble Chrysalis  which will premiere in June (I think).

Keep spreading the word about Zubatto Syndicate and stay tuned for CD/LP release dates and show info!